Organizations exist to enable ordinary people to do extraordinary things.
Theodore LevittRead
You want to dig your well where you have the best chance of finding water with the least amount of digging
Interpretation
What this quote means
Focus your efforts where they are most likely to yield results.
This quote emphasizes the importance of strategically choosing where to invest your time and resources. By understanding your environment and identifying the areas with the greatest potential for success, you can achieve your goals more efficiently and effectively, minimizing wasted effort and maximizing outcomes.
Themes
StrategyEffortSuccessPlanningWisdom
In practice
Example use cases
In a business meeting when discussing resource allocation.
More from Theodore Levitt
All quotes βKodak sells film, but they don't advertise film; they advertise memories.
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Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
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Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
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A powerful force drives the world toward a converging commonality, and that force is technology. β¦ Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
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