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Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.
Richard Thaler
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Interpretation

What this quote means

The quote highlights the importance of positive influence while acknowledging the challenges of human behavior.

In this quote, Richard Thaler emphasizes the concept that while the intention behind the book 'Nudge' is to promote positive decision-making and behavior for the betterment of society, he recognizes that the effectiveness of this idea often relies on the willingness of individuals and institutions to adopt such approaches. The phrase 'Nudge for good' reflects a hope that the insights shared in the book will lead to beneficial outcomes, but it also conveys a sense of realism regarding the difficulties in implementing these ideas in practice.

Themes

NudgeBehaviorGoodInfluenceDecision-Making

In practice

Example use cases

This quote can be used in a speech about the importance of ethical persuasion in marketing.

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