QuoteProject
Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.
Richard Thaler
ShareWTF𝕏

Interpretation

What this quote means

The quote highlights the importance of positive influence while acknowledging the challenges of human behavior.

In this quote, Richard Thaler emphasizes the concept that while the intention behind the book 'Nudge' is to promote positive decision-making and behavior for the betterment of society, he recognizes that the effectiveness of this idea often relies on the willingness of individuals and institutions to adopt such approaches. The phrase 'Nudge for good' reflects a hope that the insights shared in the book will lead to beneficial outcomes, but it also conveys a sense of realism regarding the difficulties in implementing these ideas in practice.

Themes

NudgeBehaviorGoodInfluenceDecision-Making

In practice

Example use cases

This quote can be used in a speech about the importance of ethical persuasion in marketing.

More from Richard Thaler

The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.
Richard ThalerRead
If you're trading individual securities, you're almost certainly making a mistake. Because most professional managers can't outperform their benchmarks, and there's little reason to think that individuals can.
Richard ThalerRead
When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.
Richard ThalerRead
In the 1940s, economics started getting highly mathematical. It was basically because economists weren't smart enough to write down models of real behavior that they started writing down models of highly rational behavior - and they kind of forgot about humans.
Richard ThalerRead
Academia does not provide many opportunities for immediate gratification. You work for two years on a project, it takes two more years to get it published, and then you start hoping someone might read it.
Richard ThalerRead
In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results should be similar. But many findings of behavioral economics show that tiny disparities in such rules can make a big difference.
Richard ThalerRead

Similar quotes

Mistakes are at the very base of human thought, embedded there, feeding the structure like root nodules. If we were not provided with the knack for being wrong, we could never get anything useful done. We think our way along by choosing between right and wrong alternatives, and the wrong choices have to be made as often as the right ones. We get along in life this way.
Lewis ThomasRead
Elves and Dragons! Cabbages and potatoes are better for me and you. Don't go getting mixed up in the business of your betters, or you'll land in trouble too big for you. ~Hamfast Gamgee (the Gaffer)
J. R. R. TolkienRead
The preaching of divines helps to preserve well-inclined men in the course of virtue, but seldom or ever reclaims the vicious.
Jonathan SwiftRead
People who know little are usually great talkers, while men who know much say little.
Jean-Jacques RousseauRead
When anyone arouses my anger, I will immediately pray for them and regain my peace of soul.
Mother AngelicaRead
I think a lot of writers spend years just getting up the courage to write because it seems like such a fantasy of a profession. My dad saved me all that time by making me think, 'Oh, anyone can be a writer. It's like being a firefighter or a lawyer.'
B. J. NovakRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.