What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Interpretation
Pursue your dreams despite the skepticism of others.
Howard Schultz emphasizes the importance of resilience and determination for young entrepreneurs. He acknowledges that while friends and family may express concern about the challenges of pursuing ambitious dreams, it is essential to stay true to one’s vision and not be deterred by others' doubts.
In practice
In a motivational talk or seminar for aspiring entrepreneurs.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
If you give up at the first sign of struggle, you're really not ready to be successful.
It has to start somewhere, it has to start sometime, what better place than here? What better time than now?
After the final no there comes a yes_x000D_ And on that yes the future world depends.
This opportunity comes once in a lifetime.
The only thing that I have done that is not mitigated by luck, diminished by good fortune, is that I persisted, and other people gave up.
...it occurred to me that the voracious ambition of humans is never sated by dreams coming true, because there is always the thought that everything might be done better and again.
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