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You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
William Zinsser
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Interpretation

What this quote means

Focus on the reader's needs to improve your writing.

The quote emphasizes the importance of understanding the perspective of the reader when writing. By pausing after each sentence to consider what information would be most beneficial for the reader, a writer can create clearer and more engaging content that effectively communicates their message.

Themes

WritingReaderCommunicationClarityEngagement

In practice

Example use cases

A writing workshop where participants discuss the importance of considering the reader.

More from William Zinsser

Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
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Never hesitate to imitate another writer. Imitation is part of the creative process for anyone learning an art or a craft. Bach and Picasso didn't spring full-blown as Bach or Picasso; they needed models. This is especially true of writing.
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Good writing is lean and confident.
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My four articles of faith: clarity, simplicity, brevity and humanity.
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I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.
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Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William ZinsserRead

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Quote by William Zinsser | QuoteProject