I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
The WeekndRead
When you're traveling constantly, every day you become inspired, and it shows in my work, sonically, lyrically, visually. Conversations with women with different accents and stories told in those accents. I like to create characters based on different people I've met, and relationships. I like to tell stories loosely based on real-life events.
Interpretation
Traveling fuels creativity and inspiration, influencing artistic expression.
The Weeknd reflects on how constant travel and diverse interactions inspire his art. Engaging with different cultures, accents, and personal stories allows him to create compelling characters and narratives in his music, which are often rooted in real-life experiences.
In practice
At an art exhibition, sharing how travel influences your creative process.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
People always say when they meet me that I'm not what they expect. I assume they think I'm this super dark and depressing guy, but I like to channel all of those emotions into my work.
At one point, I didn't care. Now I want as many people to hear my music as possible.
All we do as songwriters is rewrite the songs that have impressed us till we find our own voice. It's part of learning the craft.
If you show someone something you've written, you give them a sharpened stake, lie down in your coffin, and say, ‘When you’re ready’.
Fashion pictures show people looking glamorous. Travel pictures show a place looking at its best, nothing to do with the reality. In the cookery pages, the food always looks amazing, right? Most of the pictures we consume are propaganda.
In a portrait, you have room to have a point of view. The image may not be literally what's going on, but it's representative.
I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.
Every time I go to a movie, it's magic, no matter what the movie's about.
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