Vogue always did stand for people's lives. I mean, a new dress doesn't get you anywhere; it's the life you're living in the dress, and the sort of life you had lived before, and what you will do in it later.
Diana VreelandRead
You're not supposed to give people what they want, you're supposed to give them what they don't know that they want yet.
Interpretation
What this quote means
This quote emphasizes the importance of anticipating people's needs rather than just responding to their immediate desires.
Diana Vreeland's quote suggests that true insight and value come from understanding what people truly need, even if they do not realize it themselves. It implies that providing what is not explicitly requested can lead to greater satisfaction and innovation, pushing the boundaries of expectation and creativity.
Themes
AnticipationNeedsDesiresInnovationCreativity
In practice
Example use cases
In a marketing meeting to discuss a new product launch.
More from Diana Vreeland
All quotes →Don't look back. Just go ahead. Give ideas away. Under every idea there's a new idea waiting to be born.
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I wasn't a fashion editor. I was the one and only fashion editor.
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Allure is a word very few people use nowadays, but it's something that exists. Allure holds you, doesn't it? Whether it's a gaze or a glance in the street or a face in the crowd or someone sitting opposite you at lunch... you are held
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There’s only one thing in life, and that’s the continual renewal of inspiration.
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You gotta have style to get up in the morning
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