The antidote to inequality is equality. The question is how do you achieve equality? I believe that, for business, which is where I can speak, we have to shift from shareholder maximization to stakeholder maximization.
Interpretation
Achieving equality requires prioritizing the interests of all stakeholders rather than just shareholders.
In this quote, Marc Benioff emphasizes that addressing inequality fundamentally involves promoting equality across different groups within society. He argues that businesses should transition from a focus on maximizing profits for shareholders to considering the needs and interests of all stakeholders, including employees, customers, and the community, to create a more equitable environment.
In practice
This quote can be used in a presentation about corporate social responsibility.
Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
I strongly believe the business of a business is to improve the world.
The secret to successful hiring is this: look for the people who want to change the world.
I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.
The only constant in the technology industry is change.
When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.
I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
China is very entrepreneurial but has no rule of law. Europe has rule of law but isn't entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.
The buyer is entitled to a bargain. The seller is entitled to a profit. So there is a fine margin in between where the price is right. I have found this to be true to this day whether dealing in paper hats, winter underwear or hotels.
Subscribe for the occasional hand-picked quote. No noise.