I strongly believe the business of a business is to improve the world.
Marc BenioffRead
Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Interpretation
What this quote means
Understanding your goals and values is crucial for achieving success, especially in entrepreneurship.
In this quote, Marc Benioff emphasizes the importance of clearly defining what you want to achieve and the values that guide those ambitions. He highlights the necessity of prioritizing customer success, suggesting that true success in business comes not just from what you wish to accomplish, but from ensuring that the clients you serve also find value and satisfaction in what you provide.
Themes
SuccessValuesCustomerEntrepreneurshipImportance
In practice
Example use cases
In a business seminar to emphasize the importance of customer focus.
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I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
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Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.
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The only constant in the technology industry is change.
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The antidote to inequality is equality. The question is how do you achieve equality? I believe that, for business, which is where I can speak, we have to shift from shareholder maximization to stakeholder maximization.
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