Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.
Interpretation
The quote highlights the conflict between ethical awareness and the meat industry, suggesting that a lack of consciousness is necessary for its survival.
John Robbins's quote critiques the meat industry by underscoring how awareness and conscience regarding the treatment of animals and the implications of consuming meat negatively impact business practices. It implies that to thrive in the meat business, owners must cultivate a state of denial to ignore the ethical dilemmas and suffering involved, pointing to a broader commentary on the necessity of moral awareness in societal practices.
In practice
In a discussion on animal rights, you might use this quote to illustrate the moral conflicts in industries that rely on animal suffering.
Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.
I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.
The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.
The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.
Every time you make a choice that expresses respect for life, you bring a little more love in your body, into your family, into our society, and into a world that is calling out for this blessing.
A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.
And here, over the portals of my fort, I shall cut in the stone the word which is to be my beacon and my banner. The word which will not die should we all perish in battle. The word which can never die on this earth, for it is the heart of it and the meaning and the glory. The sacred word: EGO
Human affairs inspire in noble hearts only two feelings-admiration or pity.
Now you see, Dr. Stadler, you're speaking as if this book were addressing to a thinking audience. If it were, one would have to be concerned with such matters as accuracy, validity, logic and the prestige of science. But it isn't. It's addressed to the public.
I hadn't gotten old enough yet to realize that living sends a person not into the future but back into the past, to childhood and before birth, finally, to commune with the dead. You get older, you puff on the stairs, you enter the body of your father. From there it's only a quick jump to your grandparents, and then before you know it you're time traveling. In this life we grow backwards.
We can do little things for God; I turn the cake that is frying on the pan for love of him, and that done, if there is nothing else to call me, I prostrate myself in worship before him, who has given me grace to work; afterwards I rise happier than a king.
The supramental transformation, the supramental evolution must carry with it a lifting of mind, life and body out of themselves into a greater way of being in which yet their own ways and powers would be, not suppressed or abolished, but perfected and fulfilled by the self-exceeding.
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