Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.
Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.
Interpretation
What this quote means
The quote highlights the conflict between profit-driven agribusiness and public health and environmental concerns, while hinting at a grassroots movement for change.
John Robbins' quote speaks to the critical state of our food system, where large agribusiness companies prioritize profits over the health of consumers and the environment. It raises awareness about the lack of transparency in food production and implies that a collective movement advocating for healthier and more sustainable practices is gaining momentum, challenging the status quo and advocating for consumers' rights to know what they are eating.
Themes
In practice
Example use cases
During a discussion on food sustainability at a community center, to emphasize the need for change in our food systems.
More from John Robbins
All quotes →I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.
The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.
The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.
Every time you make a choice that expresses respect for life, you bring a little more love in your body, into your family, into our society, and into a world that is calling out for this blessing.
A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.
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In an age when so many groups are rolling out restaurants faster than your local baker makes donuts, my goal is that each restaurant feels hand-crafted. That they have their own soul.
I don't believe in twisting yourself into knots of excuses and explanations over the food you make.
Food for us comes from our relatives, whether they have wings or fins or roots. That is how we consider food. Food has a culture. It has a history. It has a story. It has relationships.
The centuries last passed have also given the taste important extension; the discovery of sugar, and its different preparations, of alcoholic liquors, of wine, ices, vanilla, tea and coffee, have given us flavors hitherto unknown.
I always give my bird a generous butter massage before I put it in the oven. Why? Because I think the chicken likes it -- and, more important, I like to give it.
As a chef I’m not your dietitian or your ethicist, I’m in the pleasure business.