I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders.
John MackeyRead
We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.
Interpretation
What this quote means
The quote emphasizes the positive impact of business on society and individuals through value creation and ethical practices.
John Mackey's quote highlights the multifaceted nature of business, asserting that it is not only a driver of economic value but also a moral force that operates on the principles of voluntary exchange. He characterizes business as noble and heroic, suggesting that it has the power to enhance human existence and eradicate poverty through the prosperity it generates.
Themes
BusinessValueEthicsProsperityVoluntary Exchange
In practice
Example use cases
In a speech about entrepreneurship, highlighting how businesses contribute to society.
More from John Mackey
All quotes →I think for leadership positions, emotional intelligence is more important than cognitive intelligence. People with emotional intelligence usually have a lot of cognitive intelligence, but that's not always true the other way around.
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Examine our every action through the lens of how we would feel if it were to become front page news.
John MackeyRead
You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be.
John MackeyRead
The idea that in the system, if you manage it in an optimum way, all of the constituent parts of the system also win, flourish, and benefit, is intrinsic to business and even to capitalism itself, properly understood. But people don't understand it because we're not taught to think that way.
John MackeyRead
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