All writing is discipline, but screenwriting is a drill sergeant.
Robert MckeeRead
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Interpretation
Audiences often prefer entertaining stories over profound messages if the latter is poorly presented.
This quote by Robert McKee highlights the importance of storytelling and presentation in communication. It suggests that even the most profound ideas can be overlooked if they are not shared in an engaging and captivating manner, while superficial topics can capture an audience's attention when delivered with skill and flair.
In practice
During a workshop on effective communication, this quote can be used to stress the importance of presentation skills.
All writing is discipline, but screenwriting is a drill sergeant.
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.
Storytelling is the most powerful way to put ideas into the world today.
Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.
Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.
We rarely know where we are going; writing is a discovery.
All of life is education and everybody is a teacher and everybody is forever a pupil.
All the sciences came to exist in Arabic. The systematic works on them were written in Arabic writing.
If the Negroes are to remain forever removed from the producing atmosphere, and the present discrimination continues, there will be nothing left for them to do.
Study after study affirms what I saw in the classroom every day as superintendent of Denver Public Schools: Nothing makes a bigger difference for student learning than great teaching.
If intellectual curiosity, professional pride, and ambition are the dominant incentives to research, then assuredly no one has a fairer chance of gratifying them than a mathematician.
In nine months, a group of children left alone with a computer in any language will reach the same standard as an office secretary in the West.
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