Friendship is the only thing in the world concerning the usefulness of which all mankind are agreed.
Marcus Tullius CiceroRead
To those who are engaged in commercial dealings, justice is indispensable for the conduct of business.
Interpretation
Justice is essential for fair business practices.
Marcus Tullius Cicero emphasizes the importance of justice in commerce, suggesting that ethical standards and fairness are vital for successful business operations. Without justice, businesses cannot thrive, as trust and integrity are foundational to any commercial dealings.
In practice
During a business ethics seminar to highlight the importance of fairness.
Friendship is the only thing in the world concerning the usefulness of which all mankind are agreed.
Those wars are unjust which are undertaken without provocation. For only a war waged for revenge or defence can actually be just.
Orators are most vehement when their cause is weak.
Nothing contributes to the entertainment of the reader more, than the change of times and the vicissitudes of fortune.
No one has the right to be sorry for himself for a misfortune that strikes everyone.
Advice in old age is foolish; for what can be more absurd than to increase our provisions for the road the nearer we approach to our journey's end.
Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.
There are two kinds of businesses: The first earns 12%, and you can take it out at the end of the year. The second earns 12%, but all the excess cash must be reinvested - there's never any cash. It reminds me of the guy who looks at all of his equipment and says, 'There's all of my profit.' We hate that kind of business.
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership.
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
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