There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward De BonoRead
Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.
Interpretation
What this quote means
Traditional thinking methods are not sufficient for innovation and problem-solving.
In this quote, Edward De Bono emphasizes that while traditional judgement-based thinking has its merits, it is not adequate in itself for overcoming contemporary challenges. He argues for the importance of creative and design thinking as essential components to complement our analytical skills in order to foster innovation and effective solutions.
Themes
ComplacencyThinkingInnovationCreativityJudgement
In practice
Example use cases
In a business meeting discussing innovation strategies.
More from Edward De Bono
All quotes →Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward De BonoRead
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward De BonoRead
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward De BonoRead
(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward De BonoRead
Argument is meant to reveal the truth, not to create it.
Edward De BonoRead
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