Process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.
Robert S. KaplanRead
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Interpretation
Aligning a company's capabilities with its promise to customers is crucial for effective strategy execution.
This quote emphasizes the importance of ensuring that a company's strengths and operations are consistently matched with what it promises to deliver to its customers. Only when these elements are aligned can a company effectively execute its strategy and achieve its goals, leading to customer satisfaction and business success.
In practice
In a business presentation discussing strategic planning.
Process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.
At a big company, often size turns into constipation; it fogs the lens about what's really happening. Sometimes with size and success comes the notion that since we've done things to be successful, we have the formula and can institutionalize it. That can be death.
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Many businesses with unpopular products or inefficient production find it much easier to curry the favor of a few influential politicians or a government agency than to compete in the open market.
If you aren't committed to diversity of thought, you have no business launching a startup.
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