Courteous treatment will make a customer a walking advertisement.
Interpretation
Treating customers well leads to positive word-of-mouth and recommendations.
This quote emphasizes the importance of customer service in business. When customers feel valued and receive courteous treatment, they are more likely to share their positive experiences with others, effectively becoming advocates for the brand and driving new business through their recommendations.
In practice
A store manager might use this quote in a staff meeting to emphasize the importance of customer interaction.
The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You canβt take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.
I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
Every man must decide for himself whether he shall master his world or be mastered by it.
It is the service we are not obliged to give that people value most.
If a company is profitable, the founder is in control. If it's not, investors are in control.
Competition is the keen cutting edge of business, always shaving away at costs.
Large organizations don't worship shareholders or customers, they worship the past. If it were otherwise, it wouldn't take a crisis to set a company on a new path.
A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
Access to talented and creative people is to modern business what access to coal and iron ore was to steel-making.
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