The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
Cowardice and courage are never without a measure of affectation. Nor is love. Feelings are never true. They play with their mirrors.
Interpretation
What this quote means
This quote suggests that our feelings and emotions can be insincere and affected by external influences.
Jean Baudrillard's quote delves into the complex nature of feelings, proposing that both courage and love are accompanied by a degree of pretense or affectation. He suggests that our emotions are not purely authentic; instead, they perform for an audience, reflecting back what is perceived rather than what is genuinely felt. This highlights the idea that human emotions are intertwined with societal expectations and self-representation, bringing into question the authenticity of our feelings and actions in various contexts.
Themes
In practice
Example use cases
During a philosophy lecture discussing the nature of emotions.
More from Jean Baudrillard
All quotes βTelevision knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
Similar quotes
It is hard to prevent oneself from believing what one so keenly desires.
Prosperity knits a man to the world. He feels that he is finding his place in it, while really it is finding its place in him.
I distrust the incommunicable; it is the source of all violence
Beware the writer who always encloses the word *reality* in quotation marks: He's trying to slip something over on you. Or into you.
One problem with globalisation is that bad ideas seem to travel faster than good ones; first there was smearing tomato ketchup on everything; then drinking sugar-soaked cocktails ('Cosmo'-politanism) instead of our traditional whisky soda, and now this idea that we should abandon the poor to their fate in order to protect their dignity.
What does the earth look like in the places where people commit atrocities? Is there a bad smell, a genius loci, something about the landscape that might incriminate?