The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
Interpretation
What this quote means
Baudrillard critiques how laughter is manufactured in American television, contrasting it with a more authentic viewer experience elsewhere.
In this quote, Jean Baudrillard reflects on the role of laughter in American television, suggesting that it serves as a substitute for the chorus in Greek tragedy, providing an emotional backdrop that shapes viewers' reactions. He contrasts this with other cultures where laughter is a spontaneous response from the audience, emphasizing that in America, laughter is almost scripted and integrated into the media, leaving viewers feeling isolated in their true reactions, as the joy and amusement are predetermined by the show itself, rather than arising organically from the audience's engagement.
Themes
In practice
Example use cases
In a discussion about the impact of reality TV on emotional responses.
More from Jean Baudrillard
All quotes →Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.
Similar quotes
Most of the trouble in this world has been caused by folks who can't mind their own business, because they have no business of their own to mind, any more than a smallpox virus has.
When you do not name a group of people, you are compelled to look at each individual face and not treat them all as the mass.
A conscious attempt to fall asleep is sure to produce insomnia, to try to be conscious of one's own digestion is a sure way to upset the stomach. Consciousness is a poison when we apply it to ourselves. Consciousness is a light directed outward. it's like the headlights on a locomotive—turn them inward and you'd have a crash.
Whosoever holds this hammer, if he be worthy, shall possess the power of Thor.
I entirely concur in the propriety of resorting to the sense in which the Constitution was accepted and ratified by the nation. In that sense alone it is the legitimate Constitution.
Seems like the only kind of job an American can get these days is committing suicide in some way.