The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
Interpretation
What this quote means
Baudrillard critiques how laughter is manufactured in American television, contrasting it with a more authentic viewer experience elsewhere.
In this quote, Jean Baudrillard reflects on the role of laughter in American television, suggesting that it serves as a substitute for the chorus in Greek tragedy, providing an emotional backdrop that shapes viewers' reactions. He contrasts this with other cultures where laughter is a spontaneous response from the audience, emphasizing that in America, laughter is almost scripted and integrated into the media, leaving viewers feeling isolated in their true reactions, as the joy and amusement are predetermined by the show itself, rather than arising organically from the audience's engagement.
Themes
In practice
Example use cases
In a discussion about the impact of reality TV on emotional responses.
More from Jean Baudrillard
All quotes →Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.
Similar quotes
The story of the redemption will not stand examination. That man should redeem himself from the sin of eating an apple by committing a murder on Jesus Christ, is the strangest system of religion ever set up.
Birth, death, and suffering all bring us to the very edge of what our minds can understand.
If I were asked today to formulate as concisely as possible what was the main cause of the ruinous revolution that swallowed up some 60 million of our people, I could not put it more accurately than to repeat: 'Men had forgotten God; that is why all this has happened.'
I don't think it had ever occurred to me that man's supremacy is not primarily due to his brain, as most of the books would have one think. It is due to the brain's capacity to make use of the information conveyed to it by a narrow band of visible light rays. His civilization, all that he had achieved or might achieve, hung upon his ability to perceive that range of vibrations from red to violet. Without that, he was lost.
The American Constitution, one of the few modern political documents drawn up by men who were forced by the sternest circumstances to think out what they really had to face, instead of chopping logic in a university classroom.
We anticipate a time when the love of truth shall have come up to our love of liberty, and men shall be cordially tolerant and earnest believers both at once.