Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo BurnettRead
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Interpretation
What this quote means
Creativity thrives in a fun and enjoyable environment, even in business contexts.
This quote highlights the importance of maintaining a playful and enjoyable atmosphere in the workplace, suggesting that while the primary focus of a business is not entertainment, incorporating fun can enhance creativity and innovation. Leo Burnett emphasizes that a spirit of fun can lead to creative ideas, encouraging a balance between work and enjoyment.
Themes
CreativityBusinessFunInnovationWorkplace
In practice
Example use cases
In a corporate workshop where we aim to brainstorm new marketing strategies.
More from Leo Burnett
All quotes →Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Too many ads that try not to go over the reader's head end up beneath his notice.
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Plan the sale when you plan the ad.
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