Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo BurnettRead
A good ad which is not run never produces sales.
Interpretation
What this quote means
Advertising is essential for generating sales; without it, your efforts are wasted.
This quote by Leo Burnett emphasizes the importance of actually implementing advertising strategies in order to see sales results. It suggests that no matter how effective an advertisement may be, if it is not actively deployed, it will not contribute to business success, thereby highlighting the critical need for action in marketing.
Themes
AdvertisingSalesMarketingBusinessPromotion
In practice
Example use cases
In a marketing seminar to illustrate the necessity of advertising.
More from Leo Burnett
All quotes βCuriosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo BurnettRead
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Too many ads that try not to go over the reader's head end up beneath his notice.
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Plan the sale when you plan the ad.
Leo BurnettRead
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