We are our choices. Build yourself a great story.
Jeff BezosRead
You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
Interpretation
What this quote means
A dissatisfied customer can spread negative feedback widely, emphasizing the importance of customer satisfaction and accountability in business.
Jeff Bezos highlights a critical aspect of customer service: unhappy customers often share their experiences far and wide, potentially harming a company's reputation. This underscores the weight of responsibility companies have in ensuring customer satisfaction, as in today's connected world, a singular negative experience can have widespread repercussions. It further stresses the importance of utilizing resources effectively to build a successful and durable business.
Themes
CustomerSatisfactionBusinessReputationService
In practice
Example use cases
During a business seminar, to emphasize the importance of customer service.
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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
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