The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.
Interpretation
What this quote means
The quote discusses the concept of reality and its reproduction in various forms, suggesting that the real is intertwined with its representations.
In this quote, Jean Baudrillard explores the complex relationship between reality and its representations, emphasizing that what we consider 'real' can often be defined by what can be reproduced or represented. He introduces the notion of the 'hyper real', suggesting that in a world saturated with images and reproductions, what we perceive as reality is often a copy or simulation of something else, challenging our traditional understanding of authenticity.
Themes
In practice
Example use cases
In a discussion about the impact of social media on perceptions of reality.
More from Jean Baudrillard
All quotes →Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
Similar quotes
Let none admire that riches grow in hell; that soil may best deserve the precious bane.
Once you're labeled a felon, the old forms of discrimination - employment discrimination, housing discrimination, denial of the right to vote, denial of educational opportunity, denial of food stamps and other public benefits, and exclusion from jury service - are suddenly legal. As a criminal, you have scarcely more rights, and largely less respect, than a black man living in Alabama at the height of Jim Crow. We have not ended racial caste in America; we have merely redesigned it.
I really feel that some people neglect and overlook compassion because they associate it with religion. Of course, everyone is free to choose whether they pay religion any regard, but to neglect compassion is a mistake because it is the source of our own well-being.
Truth has no path. Truth is living and, therefore, changing. Awareness is without choice, without demand, without anxiety; in that state of mind, there is perception. To know oneself is to study oneself in action with another person. Awareness has no frontier; it is giving of your whole being, without exclusion.
Especially now when views are becoming more polarized, we must work to understand each other across political, religious and national boundaries.
In all aspects of life, we take on a part and an appearance to seem to be what we wish to be--and thus the world is merely composed of actors.