In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Interpretation
What this quote means
The quote emphasizes the distinction between mere design and the power of communication in conveying ideas.
George Lois highlights the importance of communicating ideas effectively rather than focusing solely on the aesthetic aspects of design. He sees himself not merely as a designer but as a communicator who translates big ideas into messages that resonate with people, suggesting that the essence of creativity lies in conveying thoughts and stories rather than just creating visually appealing forms.
Themes
CommunicationDesignIdeasCreativityArt
In practice
Example use cases
In a speech about creativity in marketing campaigns.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Similar quotes
Paris is a place where, for me, just walking down a street that I've never been down before is like going to a movie or something. Just wandering the city is entertainment.
Wes AndersonRead
A special kind of beauty exists which is born in language, of language, and for language.
Gaston BachelardRead
Color is my day-long obsession, joy and torment. To such an extent indeed that one day, finding myself at the deathbed of a woman who had been and still was very dear to me, I caught myself in the act of focusing on her temples and automatically analyzing the succession of appropriately graded colors which death was imposing on her motionless face.
Claude MonetRead
Mime makes the invisible, visible and the visible, invisible.
Marcel MarceauRead
I write because it is dangerous, a bloody risk, like love, to form the words, to say the words, to touch the source, to be touched, to reveal how vulnerable we are, how transient.
Terry Tempest WilliamsRead
Music embodies feeling without forcing it to contend and combine with thought, as it is forced in most arts and especially in the art of words.
Franz LisztRead