In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
Interpretation
What this quote means
The quote emphasizes the uniqueness and impact of exceptional images over countless others, highlighting the need for quick understanding.
George Lois suggests that truly remarkable images stand out in a sea of visual content, rendering most other images insignificant. He highlights the importance of being able to grasp the essence of an image almost instantaneously, reflecting on the power of visual art to convey complex ideas and emotions quickly.
Themes
ImagesArtUnderstandingVisualImpact
In practice
Example use cases
In a photography class, this quote can inspire students to focus on creating impactful images.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
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