Who does not know the evils of war cannot appreciate its benefits.
Sun TzuRead
If you know both yourself and your enemy, you can win a hundred battles without a single loss.
Interpretation
Understanding yourself and your opponent is key to success in conflict.
This quote emphasizes the importance of self-awareness and knowledge of one's adversaries in achieving victory. By comprehensively understanding both personal strengths and weaknesses, and those of your opponent, one can navigate challenges effectively and emerge successful without suffering defeats.
In practice
During a strategy meeting, one might quote this to emphasize the importance of understanding the competition.
Who does not know the evils of war cannot appreciate its benefits.
Great results, can be achieved with small forces.
To capture an enemies army is better than to destroy it.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
You can ensure the success of your attacks if you only attack places that are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked. Therefore, that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
You don't have to be a creative maverick to have a troubled mind. You just have to be human. There is no 'us' and 'them.' No one is one hundred per cent healthy, physically or mentally.
In the end the great truth will have been learned that the quest is greater than what is sought, the effort finer that the prize (or rather, that the effort is the prize), the victory cheap and hollow were it not for the rigor of the game.
The trick is, as I know it, is to care like hell _x000D_ and not give a damn at the same time.
Nothing raises the price of a blessing like its removal; whereas, it was its continuance which should have taught us its value. [It is wise to be grateful of what we have while we have it.]
If you hear how wonderful you are often enough, you begin to believe it, no matter how you try to resist it.
The truth is that there is no actual stress or anxiety in the world; it's your thoughts that create these false beliefs. You can't package stress, touch it, or see it. There are only people engaged in stressful thinking.
Subscribe for the occasional hand-picked quote. No noise.