To create something you must be something.
Johann Wolfgang Von GoetheRead
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
Interpretation
What this quote means
Creative individuals in advertising are curious and diversified in their knowledge, analogous to cows needing to graze to produce milk.
James Webb Young emphasizes the importance of curiosity and breadth of knowledge for creative professionals in advertising. He draws a parallel between the need for an advertising person to explore various subjects and a cow needing to browse for grass to produce milk, highlighting that a lack of curiosity and information limits creativity and output.
Themes
CreativityCuriosityAdvertisingKnowledgeInformation
In practice
Example use cases
During a workshop on advertising strategies, this quote could be used to inspire participants to explore diverse fields.
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