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Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
George Lois
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Interpretation

What this quote means

Collaborating with the most talented individuals boosts creativity and innovation.

This quote emphasizes the importance of surrounding oneself with talented and innovative people when striving to generate groundbreaking ideas. It encourages individuals to recognize their own potential as a source of creativity while also reminding them to seek collaboration with others who can inspire and elevate their work.

Themes

CreativityCollaborationTalentInnovationIdeas

In practice

Example use cases

In a team meeting, to encourage collaboration on a project.

More from George Lois

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
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Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
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In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
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I've done truth to power all my life. It's got me into trouble, but who cares?
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I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead

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