In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Interpretation
What this quote means
Collaborating with the most talented individuals boosts creativity and innovation.
This quote emphasizes the importance of surrounding oneself with talented and innovative people when striving to generate groundbreaking ideas. It encourages individuals to recognize their own potential as a source of creativity while also reminding them to seek collaboration with others who can inspire and elevate their work.
Themes
CreativityCollaborationTalentInnovationIdeas
In practice
Example use cases
In a team meeting, to encourage collaboration on a project.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Similar quotes
Share what you do profusely, because it will be remixed by others into something new, rich and strange.
Tim O'ReillyRead
You can only generate ideas when you put pencil to paper, brush to canvas... when you actually do something physical.
Twyla TharpRead
Reading, conversation, environment, culture, heroes, mentors, nature β all are lottery tickets for creativity. Scratch away at them and youβll find out how big a prize youβve won.
Twyla TharpRead
It isn't till now, in the American Century, as we have recklessly dubbed it, that tribal pressures toward conformity have been brought to bear so ruthlessly upon men and women seeking to work creatively.
Nelson AlgrenRead
If you know what you're looking for, that's all you'll get - what's previously known. But when you're open to what's possible, you get something new - that's creativity.
Alan AldaRead
I think young people are the most creative and the coolest - people that we should be learning from. Even when I'm at a party, I'm analyzing it and thinking about it in the context of how I would write about it. That side of me never switches off.
LordeRead