In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Interpretation
What this quote means
Collaborating with the most talented individuals boosts creativity and innovation.
This quote emphasizes the importance of surrounding oneself with talented and innovative people when striving to generate groundbreaking ideas. It encourages individuals to recognize their own potential as a source of creativity while also reminding them to seek collaboration with others who can inspire and elevate their work.
Themes
CreativityCollaborationTalentInnovationIdeas
In practice
Example use cases
In a team meeting, to encourage collaboration on a project.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
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Don't wait for permission to do something creative.
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