In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Interpretation
What this quote means
Collaborating with the most talented individuals boosts creativity and innovation.
This quote emphasizes the importance of surrounding oneself with talented and innovative people when striving to generate groundbreaking ideas. It encourages individuals to recognize their own potential as a source of creativity while also reminding them to seek collaboration with others who can inspire and elevate their work.
Themes
CreativityCollaborationTalentInnovationIdeas
In practice
Example use cases
In a team meeting, to encourage collaboration on a project.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Similar quotes
But neither money nor machines can create. They shuttle tokens of energy, but they do not transform. A civilization based on them puts people out of touch with their creative powers.
Lewis HydeRead
We all feel that if we have a crazy idea that might get laughed at, there's nothing wrong with seeing if there's a crazy writer out there who agrees with us and can take it to a crazy network and somehow bring something that's a little bit daft and edgy to life.
Steven SpielbergRead
Everything that's created comes out of silence. Your thoughts emerge from the nothingness of silence. Your words come out of this void. Your very essence emerged from emptiness. All creativity requires some stillness.
Wayne DyerRead
Everything that happens in my day is a transaction between the external world and my internal world. Everything is raw material. Everything is relevant. Everything is usable. Everything feeds into my creativity. But without proper preparation, I cannot see it, retain it, and use it. Without the time and effort invested in getting ready to create, you can be hit by a thunderbolt and it'll just leave you stunned.
Twyla TharpRead
People want to be creatively satisfied, and having fun is such an important part of that.
John LasseterRead
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward De BonoRead