In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Interpretation
Collaborating with the most talented individuals boosts creativity and innovation.
This quote emphasizes the importance of surrounding oneself with talented and innovative people when striving to generate groundbreaking ideas. It encourages individuals to recognize their own potential as a source of creativity while also reminding them to seek collaboration with others who can inspire and elevate their work.
In practice
In a team meeting, to encourage collaboration on a project.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I've done truth to power all my life. It's got me into trouble, but who cares?
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Share what you do profusely, because it will be remixed by others into something new, rich and strange.
You can only generate ideas when you put pencil to paper, brush to canvas... when you actually do something physical.
Reading, conversation, environment, culture, heroes, mentors, nature β all are lottery tickets for creativity. Scratch away at them and youβll find out how big a prize youβve won.
It isn't till now, in the American Century, as we have recklessly dubbed it, that tribal pressures toward conformity have been brought to bear so ruthlessly upon men and women seeking to work creatively.
If you know what you're looking for, that's all you'll get - what's previously known. But when you're open to what's possible, you get something new - that's creativity.
I think young people are the most creative and the coolest - people that we should be learning from. Even when I'm at a party, I'm analyzing it and thinking about it in the context of how I would write about it. That side of me never switches off.
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