The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
Interpretation
Awareness of the underlying programming in our environment is essential for maintaining autonomy.
Douglas Rushkoff's quote emphasizes the importance of recognizing the influences and programming in our media-rich environment. By understanding that television shows and commercials are designed with ulterior motives, we empower ourselves to maintain our autonomy and make informed choices rather than being passively influenced by the content we consume.
In practice
In a discussion about media literacy, this quote can help illustrate the importance of critical thinking.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.
If social stability goes pear-shaped, you have a choice between anarchy and dictatorship. Most people will opt for more security, even if they have to give up some personal freedom.
Not much music left inside us for life to dance to. Our youth has gone to the ends of the earth to die in the silence of the truth. And where, I ask you, can a man escape to, when he hasn't enough madness left inside him? The truth is an endless death agony. The truth is death. You have to choose: death or lies. I've never been able to kill myself.
Simplicity and order are, if not the principal, then certainly the most important guidelines for human beings in general.
If a thing is free to be good it is also free to be bad. And free will is what has made evil possible. Why, then, did God give them free will? Because free will, though it makes evil possible, is also the only thing that makes possible any love or goodness or joy worth having.
God dwells wherever man lets Him in.
We didn't exactly believe your story.' Then --?' 'We believed your two hundred dollars.' 'You mean --' She seemed not to know what he meant. 'I mean that you paid us more than if you'd been telling the truth,' he explained blandly, 'and enough more to make it all right.
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