As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
Interpretation
The quote discusses the shift in entertainment from narratives created by others to personal experiences in interactive forms like video games.
Douglas Rushkoff highlights the evolution of popular culture, suggesting that there has been a significant shift from traditional storytelling—where audiences immerse themselves in the stories of others—to a more participatory form of entertainment, such as video games, where individuals create and enact their own narratives. This transition signifies broader changes in how people engage with stories and experiences, moving from collective mythologies to individual fantasies and experiences.
In practice
In a discussion about the evolution of games in a media studies class.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.
When I was growing up, the Spanish-speaking world was Balkanized. We were isolated. We didn't know what was happening in cultural terms in Ecuador, Colombia and Chile. Nowadays, this has changed a lot - fortunately for writers and readers. There is much more integration.
The priest has just baptized you a Christian with water; and I baptize you a Frenchman, daring child, with a dewdrop of champagne on your lips.
We have such a young culture that there is an opportunity to contribute wonderful new myths to it, which will be accepted.
Maybe it's naïve, but I would love to believe that once you grow to love some aspect of a culture-its music, for instance -you can never again think of the people of that culture as less than yourself. I would like to believe that if I am deeply moved by a song originating from some place other than my own homeland, then I have in some way shared an experience with the people of that culture. I have been pleasantly contaminated. I can identify in some small way with it and its people.
Culture is an elevated expression of the inner voice which the different peoples of the Earth have heard in the depths of their being, a voice which conveys the vibrant compassion and wisdom of the cosmic life. For different cultures to engage in interaction is to catalyze each other's souls and foster mutual understanding.
Middle-class Pakistani cultural life is what I've seen, what I know - they're not all screaming faceless mullahs. It's disturbing that in American films, the character on the other side is not even named.
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