What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
Interpretation
Focus on a few key products to achieve greatness instead of spreading yourself too thin.
Walter Isaacson's quote emphasizes the importance of focusing on a limited number of key products to ensure they reach their highest potential. By attempting to manage too many products, one risks mediocrity and losing sight of what truly matters, akin to how Microsoft historically produced many adequate products rather than striving for greatness in fewer offerings.
In practice
In a startup pitch to investors to highlight the importance of focusing on a few innovative products.
I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom because he was too weak to go up and down stairs. He was curled up in some pain, but his mind was still sharp and his humor vibrant
I've always had an abundance of material about the subjects of my biographies.
Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.
for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.
When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness.
The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.
Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.
Replace your pursuit of success with the pursuit of contribution.
To be successful, you have to be out there, you have to hit the ground running
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.
It's important to learn from your mistakes, but it is BETTER to learn from other people's mistakes, and it is BEST to learn from other people's successes. It accelerates your own success.
I didn't get on TV until I was 30, which is really fortunate because you are who you are at that point.
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