The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.
Interpretation
The App Store has democratized the opportunity for young entrepreneurs to achieve global success quickly.
Tim Cook highlights how the introduction of the App Store has revolutionized the tech landscape, enabling young individuals with innovative ideas to create companies that can reach a global audience in a matter of months. Before the App Store, it was uncommon for young entrepreneurs to succeed on such a large scale, but now, numerous success stories serve as evidence of this newfound possibility.
In practice
In a speech at a tech conference, one could use this quote to emphasize the importance of platforms that enable young innovators.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
The seventh factor of the basic ingredients of genius, as determined from an extensive analysis of the lives of outstanding men of this nation, is *the habit of going the extra mile.* You will never be a genius unless you make it a habit to do more and better than you are paid to do, every single day of your life.
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Greatness comes by doing a few small and smart things each and every day. Comes from taking little steps, consistently. Comes from a making a few small chips against everything in your professional and personal life that is ordinary, so that a day eventually arrives when all that's left is The Extraordinary.
I have seen business moguls achieve their ultimate goals but still live in frustration, worry, and fear. What's preventing these successful people for being happy? The answer is they have focused only on achievement and not fulfillment. Extraordinary accomplishment does not guarantee extraordinary joy, happiness, love, and a sense of meaning. These two skill sets feed off each other, and make me believe that success without fulfillment is failure.
With all humility, I think, "Whatsoever thy hand findeth to do, do it with thy might." Infinitely more important than the vain attempt to love one's neighbor as one's self. If you want to hit a bird on the wing you must have all your will in focus, you must not be thinking about yourself, and equally, you must not be thinking about your neighbor; you must be living with your eye on that bird. Every achievement is a bird on the wing.
It was not until the end of my freshman year in high school that I thought I could really have a future in track and field. I definitely did not think I could make it to the Olympics back then, though; I was just focused on making it to the state finals!
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