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The fundamental truth for developers is they will build if there are users.
Satya Nadella
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Interpretation

What this quote means

Developers create products when there is demand from users.

This quote emphasizes the crucial relationship between developers and users, highlighting that the motivation and need for development stem from user engagement. It reflects the idea that successful innovation and product creation depend on understanding and responding to the needs of users, demonstrating that without an audience, development efforts may lack direction and purpose.

Themes

DevelopmentUsersTechnologyInnovationEngagement

In practice

Example use cases

In a tech conference to illustrate user-centered design.

More from Satya Nadella

If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.
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You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
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What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.
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If you don't jump on the new, you don't survive.
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I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. This is not about bottom-line growth. This is about us individually having a growth mindset.
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At Microsoft, we're aspiring to have a living, learning culture with a growth mindset that allows us to learn from ourselves and our customers. These are the key attributes of the new culture at Microsoft, and I feel great about how it seems to be resonating and how it's seen as empowering.
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