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In the future, you won't buy artists' works; you'll buy software that makes original pieces of 'their' works, or that recreates their way of looking at things. You could buy a Shostakovich box, or you could buy a Brahms box. You might want some Shostakovich slow-movement-like music to be generated. So then you use that box.
Brian Eno
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Interpretation

What this quote means

The quote suggests a future where art is created by software mimicking artists' styles rather than by the artists themselves.

In this quote, Brian Eno explores the notion that technology will significantly transform the way we interact with art. Instead of acquiring original pieces from artists, individuals may purchase software that can generate new works or emulate the styles of renowned composers and artists. This raises questions about originality, creativity, and the nature of artistic expression as we move into an era where machines can replicate human artistry.

Themes

ArtTechnologyCreativitySoftwareOriginality

In practice

Example use cases

During a discussion on the future of music, you could use this quote to illustrate how technology is changing the creative landscape.

More from Brian Eno

We are increasingly likely to find ourselves in places with background music. No composers have thought to write for these modern spaces, which represent 30% of our musical experience.
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I think that technology is always invented for historical reasons, to solve a historical problem. But they very soon reveal themselves to be capable of doing things that aren't historical that nobody had ever thought of doing before.
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When I first started making ambient music, I was setting up systems using synthesizers that generated pulses more or less randomly. The end result is a kind of music that continuously changes. Of course, until computers came along, all I could actually present of that work was a piece of its output.
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People do dismiss ambient music, don't they? They call it 'easy listening,' as if to suggest that it should be hard to listen to.
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Ambient music must be as ignorable as it is interesting.
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The big message of gospel is that you don't have to keep fighting the universe; you can stop, and the universe is quite good to you. There is a loss of ego.
Brian EnoRead

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