You don't have to work for Google, or any of the other firms encouraging staff to pursue personal projects on company time, to use slowness to unlock your creativity. Anyone can do it. Start by clearing space in your schedule for rest, daydreaming and serendipity. Take breaks away from your desk, especially when you get stuck on a problem.
Interpretation
Embracing slowness can enhance creativity and problem-solving abilities.
In this quote, Carl Honore emphasizes the importance of allowing oneself time and space to think creatively. By stepping away from the hustle and bustle, engaging in rest, daydreaming, and experiencing moments of serendipity, anyone can unlock their creative potential, regardless of their work environment or corporate policies.
In practice
During a creative workshop, I shared this quote to encourage participants to embrace breaks.
You may have heard of the Slow Movement, which challenges the canard that faster is always better. You don't have to ditch your career, toss the iPhone, or join a commune to take part. Living 'Slow' just means doing everything at the right speed - quickly, slowly, or at whatever pace delivers the best results.
Your best ideas, those eureka moments that turn the world upside down, seldom come when you're juggling emails, rushing to meet the 5 P.M. deadline or straining to make your voice heard in a high-stress meeting. They come when you're walking the dog, soaking in the bath or swinging in a hammock.
We know that no algorithm can solve global poverty; no pill can cure a chronic illness; no box of chocolates can mend a broken relationship; no educational DVD can transform a child into a baby Einstein; no drone strike can end a terrorist conflict. Sadly, there is no such thing as 'One Tip to a Flat Stomach.'
Sometimes it takes a wake-up call, doesn't it, to alert us to the fact that we're hurrying through our lives instead of actually living them; that we're living the fast life instead of the good life. And I think, for many people, that wake-up call takes the form of an illness.
By slowing down at the right moments, people find that they do everything better: They eat better; they make love better; they exercise better; they work better; they live better.
While there is no quick fix for instant, pain-free creativity, creative recovery (or discovery) is a teachable, trackable spiritual process. Each of us is complex and highly individual, yet there are common recognizable denominators to the creative recovery process.
There are some projects where you have to just start doing it, and, after a while, the show starts telling you what it wants to be. You put your spirit in and, after a while, something bigger takes over, and it turns out to be much more fun and creative than what it was at the beginning.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group.
It often feels like a tremendous amount of work is required to get an idea moving forward, like pushing a train uphill. But at a certain point, the thing takes on its own momentum, and takes unexpected turns. So it's that feeling of holding on, rather than pushing it, that is the most exciting thing. It's that need to occasionally bounce off the walls, letting anything happen for any reason, and having nothing to guide you that is the joy.
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
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