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The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.
Niall Ferguson
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Interpretation

What this quote means

This quote emphasizes that human behavior is influenced by underlying psychological and economic factors rather than purely rational calculations.

Niall Ferguson's quote highlights the complex nature of human decision-making, suggesting that our choices are often driven by emotions such as greed and fear rather than purely logical or rational thought. It points to the importance of behavioral psychology and economics in understanding these often irrational swings in human behavior, offering insight into why we do not always act as utility maximizers, but instead are shaped by deeper influences.

Themes

BehaviorPsychologyEconomicsGreedFearDecision-Making

In practice

Example use cases

This quote can be used in a lecture on behavioral economics to illustrate human decision-making.

More from Niall Ferguson

It's all very well for us to sit here in the west with our high incomes and cushy lives, and say it's immoral to violate the sovereignty of another state. But if the effect of that is to bring people in that country economic and political freedom, to raise their standard of living, to increase their life expectancy, then don't rule it out.
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If the financial system has a defect, it is that it reflects and magnifies what we human beings are like. Money amplifies our tendency to overreact, to swing from exuberance when things are going well to deep depression when they go wrong. Booms and busts are products, at root, of our emotional volatility.
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Civilisation is partly about restraining the male of the species from engaging in the violence of the hunter-gatherer period. But it doesn't take an awful lot to unleash it.
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For 500 years the West patented six killer applications that set it apart. The first to download them was Japan. Over the last century, one Asian country after another has downloaded these killer apps- competition, modern science, the rule of law and private property rights, modern medicine, the consumer society and the work ethic. Those six things are the secret sauce of Western civilization.
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The West may collapse very suddenly. Complex civilizations do that, because they operate, most of the time, on the edge of chaos.
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Over time, the welfare state has become dysfunctional in a surprising way. But in a way it became a victim of its own success: It became so successful at prolonging life, that it becomes financially unsustainable, unless you make major changes to things like retirement ages.
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