As I see it, the thing that hurt my putting most when it was bad, was thinking too much about how I was making the stroke and not enough about getting the ball in the hole.

It's not whether the glass is half empty or half full, it's who is pouring the water. The key in business and success at any endeavor is doing your best to control your destiny. You can't always do it, but you have to take every opportunity you can to be as prepared as-and ahead of-the competition as you possibly can be.

If you spend too much time learning the 'tricks' of the trade, you may not learn the trade. There are no shortcuts. If you're working on finding a short cut, the easy way, you're not working hard enough on the fundamentals. You may get away with it for a spell, but there is no substitute for the basics. And the first basic is good, old fashioned hard work.

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

You build on failure. You use it as a stepping stone.