A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Interpretation
What this quote means
Clearly communicating your business model is essential to attracting investment.
In this quote, Guy Kawasaki emphasizes the importance of simplicity and clarity when presenting a business to potential investors. He argues that investors need a clear understanding of what a company does in order to envision its success and profitability, which is crucial for garnering their interest and support.
Themes
InvestorsBusinessClaritySuccessCommunication
In practice
Example use cases
A startup pitch at a venture capital meeting.
More from Guy Kawasaki
All quotes →Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
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You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Guy KawasakiRead
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