You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio MoritaRead
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Interpretation
What this quote means
Fostering a creative and trusting environment is essential for innovation.
In this quote, Akio Morita emphasizes the importance of cultivating creativity within a team by creating an open and trusting atmosphere. He argues that when individuals feel free to express their ideas without the constraints of strict organizational structures, they are more likely to generate exceptional ideas and foster innovation, which is crucial for success in a creative industry like Sony.
Themes
CreativityTrustLeadershipInnovationTeamwork
In practice
Example use cases
This quote could be used in a corporate training session to encourage managers to support innovative thinking.
More from Akio Morita
All quotes →We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio MoritaRead
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