It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Interpretation
The essence of clothing lies in how it fits and looks on real people, rather than just in a controlled or idealized setting.
Stella McCartney's quote emphasizes the importance of practicality and reality in fashion. It suggests that the true measure of clothing is not merely its appearance in a studio or on a runway, where settings are often idealized, but rather how it interacts with and enhances a real person's body and individuality. This perspective challenges superficial beauty standards and underscores the need for authenticity in fashion.
In practice
In a fashion show discussion, to highlight the importance of real-world application of designs.
I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.
I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.
Building a proper wardrobe is like building a home. Indeed, you should think of it like a home, because it is something you're going to live in. It must be comfortable and suit all your needs.
Fashion fades, only style remains the same.
On a hanger, no dress is sexy. It's just fabric on a hanger.
My relationship with fashion has always been that each of us stars in our own movies and costumes ourselves to play the part we want. You take blouses and jeans and dresses, and you put them together, and they tell your story.
In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don't understand.
Don't use expensive clothes as a screen for your personal doubts. Be proud of yourself
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