It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Interpretation
The essence of clothing lies in how it fits and looks on real people, rather than just in a controlled or idealized setting.
Stella McCartney's quote emphasizes the importance of practicality and reality in fashion. It suggests that the true measure of clothing is not merely its appearance in a studio or on a runway, where settings are often idealized, but rather how it interacts with and enhances a real person's body and individuality. This perspective challenges superficial beauty standards and underscores the need for authenticity in fashion.
In practice
In a fashion show discussion, to highlight the importance of real-world application of designs.
I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.
I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.
We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is.
Building a proper wardrobe is like building a home. Indeed, you should think of it like a home, because it is something you're going to live in. It must be comfortable and suit all your needs.
Moving fashion used to be one of my chief goals. It's not necessarily any more. Fashion needs to change when life changes. You only need to move fashion forward when there's a reason to move fashion forward.
It's easy to make clothes for a model, but when you can put them on real women and real curves, that's the test.
I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.
Style begins by looking good naked
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