I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
Interpretation
Promoting body positivity and self-acceptance in advertising.
Stella McCartney emphasizes the importance of creating advertising that uplifts and empowers women, contrasting her own experiences with luxury fashion labels that made her feel inadequate. She advocates for a more inclusive approach that connects with women, allowing them to feel valued and confident rather than diminished by the marketing messages they encounter.
In practice
Sharing this quote at a fashion conference to discuss ethical advertising.
I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.
It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.
Silk does for the body what diamonds do for the hand.
Elegance does not consist in putting on a new dress.
I love black dresses. I think everyone should own a lot, but black dresses don't sell online because on the computer they don't read like anything.
Basic clothes are for all women, to last for decades and decades. They are the future and will never change. I am persuaded of that.
I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.
They (fashion editors) have always been our secret weapon.
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