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New products, new markets, new investors, and new ways of doing things are the lifeblood of growth. And while each innovation carries potential risk, businesses that don't innovate will eventually diminish.
Adena Friedman
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Interpretation

What this quote means

Innovation is essential for business growth and survival.

This quote emphasizes the critical importance of innovation in business. Adena Friedman highlights that new products, markets, investors, and methods are fundamental to fostering growth. Although innovation comes with risks, failing to innovate can lead to a decline in business performance and relevance in the market.

Themes

InnovationGrowthBusinessRiskMarkets

In practice

Example use cases

This quote can be used to inspire a team during a brainstorming session on new product ideas.

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Quote by Adena Friedman | QuoteProject