We are our choices. Build yourself a great story.
Jeff BezosRead
If you double the number of experiments you do per year you're going to double your inventiveness.
Interpretation
What this quote means
More experiments lead to greater creativity and invention.
Jeff Bezos emphasizes the importance of experimentation in fostering inventiveness. By increasing the number of experiments undertaken in a year, one can significantly enhance their creative capabilities and ability to innovate, highlighting that effort and willingness to try new things are key to success.
Themes
ExperimentationInventivenessCreativityInnovationSuccess
In practice
Example use cases
In a speech about fostering innovation in the workplace.
More from Jeff Bezos
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If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
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