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I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
Charles Kettering
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Interpretation

What this quote means

Research helps identify new paths when current methods become unsustainable.

This quote by Charles Kettering suggests that research is essential for innovation and adaptation. It highlights the idea that when existing practices are no longer viable, research provides the necessary insights to explore new alternatives and solutions, emphasizing the importance of continuous learning and inquiry in our lives.

Themes

ResearchInnovationAdaptationLearningChange

In practice

Example use cases

A speaker at a conference on the importance of adaptability in business might use this quote.

More from Charles Kettering

You will never stub your toe standing still. The faster you go, the more chance there is of stubbing your toe, but the more chance you have of getting somewhere.
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It is the 'follow through' that makes the great difference between ultimate success and failure, because it is so easy to stop.
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When I was research head of General Motors and wanted a problem solved, I'd place a table outside the meeting room with a sign: "Leave slide rules here." If I didn't do that, I'd find someone reaching for his slide rule. Then he'd be on his feet saying, "Boss, you can't do it."
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A research problem is not solved by apparatus; it is solved in a man's head.
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My interest is in the future because I am going to spend the rest of my life there.
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People think of the inventor as a screwball, but no one ever asks the inventor what he thinks of other people.
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