Start with a growing market. Swim in a stream that becomes a river and ultimately an ocean. Be a leader in that market, not a follower, and constantly build the best products possible.
Robert NoyceRead
Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?
Interpretation
Optimism fosters a willingness to embrace change and take risks in pursuit of innovation.
This quote highlights the importance of optimism as a driving force behind innovation. It suggests that a positive attitude allows individuals to prioritize change and adventure over the comfort of security. Without optimism, it would be challenging for individuals to embrace new ideas and venture into the unknown, which is essential for progress and creativity.
In practice
During a team meeting about new project proposals, I mentioned, 'As Robert Noyce said, optimism is an essential ingredient of innovation.'
Start with a growing market. Swim in a stream that becomes a river and ultimately an ocean. Be a leader in that market, not a follower, and constantly build the best products possible.
You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
The way innovating companies are designed leaves ambiguities, overlaps, decision conflicts or decision vacuums in some parts of the organisation. People rail at this, curse it-and invent innovative ways to overcome it.
If the idea is really new and unique and big, other people will all think it is bad and is going to fail.
If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
In Israel, a land lacking in natural resources, we learned to appreciate our greatest national advantage: our minds. Through creativity and innovation, we transformed barren deserts into flourishing fields and pioneered new frontiers in science and technology.
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
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