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In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.
Richard Dawkins
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Interpretation

What this quote means

A meme spreads ideas and behaviors much like a virus spreads infections.

In this quote, Richard Dawkins explains how the concept of a meme, originally described in his book 'The Selfish Gene,' functions similarly to a virus, propagating through culture and society. He emphasizes that the process of sharing ideas online, which is often referred to as 'going viral,' aligns closely with this original metaphor, highlighting the power of memes to influence and disseminate information rapidly.

Themes

MemeViralIdeasCultureCommunication

In practice

Example use cases

This quote can be used in discussions about internet culture at a social media conference.

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Quote by Richard Dawkins | QuoteProject