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I passionately believe that's it's not just what you say that counts, it's also how you say it - that the success of your argument critically depends on your manner of presenting it.
Alain De Botton
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Interpretation

What this quote means

The effectiveness of communication relies on both the content of the message and the delivery method.

This quote emphasizes that while the words we choose are important, the way we present those words—our tone, body language, and overall manner—plays a crucial role in how our message is received. The success of our arguments and interactions hinges not only on the information we convey but also on how we express it, highlighting the importance of effective communication skills in any discourse.

Themes

CommunicationMannerPresentationArgumentExpression

In practice

Example use cases

Using this quote in a public speaking workshop to highlight the importance of delivery.

More from Alain De Botton

It is in books, poems, paintings which often give us the confidence to take seriously feelings in ourselves that we might otherwise never have thought to acknowledge.
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Taking architecture seriously therefore makes some singular and strenuous demands upon us...It means conceding that we are inconveniently vulnerable to the colour of our wallpaper and that our sense of purpose may be derailed by an unfortunate bedspread
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The more closely we analyze what we consider 'sexy,' the more clearly we will understand that eroticism is the feeling of excitement we experience at finding another human being who shares our values and our sense of the meaning of existence.
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Good books put a finger on emotions that are deeply our own - but that we could never have described on our own.
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The challenge of modern relationships: how to prove more interesting than the other's smartphone.
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It is the most ambitious and driven among us who are the most sorely in need of having our reckless hopes dampened through immersive dousings in the darkness which religions have explored. This is a particular priority for secular Americans, perhaps the most anxious and disappointed people on earth, for their nation infuses them with the most extreme hopes about what they may be able to achieve in their working lives and relationships.
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