There is no plausible theory under which the record of the Pentagon Papers can be interpreted as relating to the national defense.
Noam ChomskyRead
The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.
Interpretation
What this quote means
This quote highlights how public relations can influence public perception and opinion.
Noam Chomsky discusses Edward Bernays' concept of the 'engineering of consent,' emphasizing that shaping public opinion is a crucial aspect of modern public relations. This idea suggests that communication strategies are strategically designed to influence attitudes and perceptions, indicating the power and responsibility that comes with this role in society.
Themes
Public RelationsOpinionPerceptionInfluenceConsent
In practice
Example use cases
In a speech about the responsibilities of marketers, one might say, 'As Noam Chomsky stated, the engineering of consent is crucial in shaping the way we connect with our audience.'
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