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Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Thomas Wolfe
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Interpretation

What this quote means

The unpredictability of publishing makes success in the industry difficult to foresee.

In this quote, Thomas Wolfe emphasizes the enigmatic nature of the publishing industry, highlighting the challenges authors face in anticipating the reception of their work. Despite efforts in advertising, there remains a significant uncertainty regarding how a book will be received, suggesting that the art of publishing is complex and often beyond the control of the author.

Themes

PublishingBooksMysteryAdvertisingReception

In practice

Example use cases

During a lecture on the unpredictability of the literary market, one might say, 'As Thomas Wolfe noted, publishing is a very mysterious business.'

More from Thomas Wolfe

My dear, dear girl [. . .] we can't turn back the days that have gone. We can't turn life back to the hours when our lungs were sound, our blood hot, our bodies young. We are a flash of fire--a brain, a heart, a spirit. And we are three-cents-worth of lime and iron--which we cannot get back.
Thomas WolfeRead
Man is born to live, to suffer, and to die, and what befalls him is a tragic lot. There is no denying this in the final end. But we must deny it all along the way.
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What I had to face, the very bitter lesson that everyone who wants to write has got to learn, was that a thing may in itself be the finest piece of writing one has ever done, and yet have absolutely no place in the manuscript one hopes to publish.
Thomas WolfeRead
The thought of these vast stacks of books would drive him mad: the more he read, the less he seemed to know β€” the greater the number of the books he read, the greater the immense uncountable number of those which he could never read would seem to be…. The thought that other books were waiting for him tore at his heart forever.
Thomas WolfeRead
Perhaps this is our strange and haunting paradox here in America -- that we are fixed and certain only when we are in movement. At any rate, that is how it seemed to young George Webber, who was never so assured of his purpose as when he was going somewhere on a train. And he never had the sense of home so much as when he felt that he was going there. It was only when he got there that his homelessness began.
Thomas WolfeRead
The old hunger for voyages fed at his heart....To go alone...into strange cities; to meet strange people and to pass again before they could know him; to wander, like his own legend, across the earth--it seemed to him there could be no better thing than that.
Thomas WolfeRead

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