In advertising, not to be different is virtually suicidal.
William BernbachRead
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Interpretation
What this quote means
This quote emphasizes that goodness and evil do not simply replace one another; rather, action and energy can change a situation.
William Bernbach's quote suggests that in the complexities of life, good and evil coexist and do not directly eliminate each other. Instead, it highlights the importance of being proactive and energetic; those who take action and engage with the world can create change, while passivity allows negativity to persist. The quote ultimately promotes an active stance in the face of challenges.
Themes
GoodEvilActionPassivityChange
In practice
Example use cases
In a motivational speech about overcoming obstacles, this quote can illustrate the need for proactive behavior.
More from William Bernbach
All quotes βDon't confuse good taste with the absence of taste.
William BernbachRead
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
William BernbachRead
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachRead
Let us prove to the world that good taste, good art, and good writing can be good selling.
William BernbachRead
You can say the right thing about a product and nobody will listen. Youβve got to say it in such a way that people will feel it in their gut. Because if they donβt feel it, nothing will happen.
William BernbachRead
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