In advertising, not to be different is virtually suicidal.
William BernbachRead
Let us prove to the world that good taste, good art, and good writing can be good selling.
Interpretation
What this quote means
This quote emphasizes that quality in art and writing can also lead to commercial success.
William Bernbach's quote reflects the belief that creativity and excellence in art, taste, and writing are not mutually exclusive with business success. It suggests that one can achieve profitability while maintaining high standards of quality, demonstrating that consumers appreciate and will pay for well-crafted, thoughtful work.
Themes
Good TasteArtWritingSuccessQuality
In practice
Example use cases
This quote can inspire artists at a gallery opening to pursue commercial opportunities without sacrificing their creative integrity.
More from William Bernbach
All quotes βDon't confuse good taste with the absence of taste.
William BernbachRead
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
William BernbachRead
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachRead
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William BernbachRead
You can say the right thing about a product and nobody will listen. Youβve got to say it in such a way that people will feel it in their gut. Because if they donβt feel it, nothing will happen.
William BernbachRead
Similar quotes
You must be absolutely honest and true in the depicting of a totem for meaning is attached to every line. You must be most particular about detail and proportion.
Emily CarrRead
I often feel like a nutty professor, like I'm going to try this experiment and see if it works. My hypothesis is, people in the West can absorb African women stories without any shaken or stirred mixer. It can come directly from the source.
Danai GuriraRead
I know I can not paint a flower, I can not paint the sun on the desert on a bright summer morning but maybe in terms of paint colour I can convey to you my experience of the flower or the experience that makes the flower of significance to me at that particular time.
Georgia O'KeeffeRead
Judge: And what is your occupation in general? Brodsky: Poet, poet-translator. Judge: And who recognized you to be a poet? Who put you in the ranks of poet? Brodsky: No one. And who put me in the ranks of humanity? Judge: Did you study it?...How to be a poet? Did you attempt to finish an insitute of higher learning...where they prepare...teach Brodsky: I did not think that it is given to one by education. Judge: By what then? Brodsky: I think that it is from God.
Joseph BrodskyRead
Every day look at a beautiful picture, read a beautiful poem, listen to some beautiful music, and if possible, say some reasonable thing.
Johann Wolfgang Von GoetheRead
I've never gotten over what they call stagefright. I go through it every show. I'm pretty concerned, I'm pretty much thinking about the show. I never get completely comfortable with it, and I don't let the people around me get comfortable with it, in that I remind them that it's a new crowd out there, it's a new audience, and they haven't seen us before. So it's got to be like the first time we go on.
Elvis PresleyRead